Writings:

I'm a Product Designer & Developer. I work with ideas that need translations into digital solutions. I can't limit this description to a single type of product, because the topics I work on and the people I collaborate with shape the outcome every time, which has naturally led to a colorful set of projects in my portfolio.

For a product to succeed, the experience has to be right. Sometimes that means investing heavily in research before any iteration happens, and other times it means testing assumptions in real conditions and improving along the way. I try to stay attentive to context by listening, asking questions, understanding user needs, business requirements, and economic limitations. These are the constraints that often define the real design problem.

The scope of my work varies depending on a project. At times I am more of a graphic designer, at times a developer, and in other cases, when connecting research, conversations, and iteration into a coherent product direction, I am the product designer.

I use design theory when it helps clarify decisions, and in other moments I rely on intuition and experience, leaving room for taking risks when something feels worth trying.

My goal is to stay curious and open-minded, so I don't miss the chance to be part of meaningful project journeys. I'm gradually working toward building my path as a founder, testing ideas, learning from people around me, and staying engaged in the process.