N.A.R.

New Acoustic Room is a pilot-stage product developed by Alacer, aimed at architects. With limited content and no existing visual identity, the goal was to introduce the product in a way that felt approachable, relevant to acoustic design, and left space for future brand development; all on a short timeline.

A minimal, functional landing page that balances visual simplicity with clarity of purpose. The copy was kept straightforward and action-oriented, inviting architects to engage without overwhelming them. The design acts like a visual 'coloring book': it suggests the beginnings of a brand while remaining open for future layering and growth.

A lightweight landing page acting as a business card for the product. A simple animated logo used statically for early branding. Subdomain integration with Alacer's website for easy scalability. A foundation for future brand development and communication. A design that makes space for curiosity while reflecting the product's focus on acoustics and collaboration.