Wrobocon 2024
Type
Website and branding
Year
2024
Client
Nice Project
Scope
Angular, Figma, Adobe Illustrator, Photoshop
Wrobocon required a complete website overhaul and brand identity development. The project included creating a new color scheme, graphic design, and a responsive website as a main hub for the event.
Overview
WroboCon was growing, but lacked a strong, recognizable identity beyond the yearly website refresh. The 2024 edition marked the need for a clearer visual system and the first steps toward consistent external communication including on social media.
Approach
This was the first year where branding extended beyond the website. I treated it as a foundation for future communication: designing reusable visuals for social media, presentations, and event assets. It was a learning phase where we explored tone, structure, and reach across platforms.
Outcome
Full redesign of website and visual language for the event. Social media templates and presentation assets built from scratch. A baseline identity system that later evolved in the 2025 edition. Established a design workflow to support yearly editions moving forward.