Business Challenge

Wrobocon needed to maintain brand recognition while refreshing their visual identity for the 2025 edition. The conference was growing but lacked a scalable design system that could evolve year-over-year while maintaining consistency.

User Need

Conference attendees and speakers needed a clearer, more engaging experience that reflected the event's growth and sophistication, while organizers needed a more efficient system for content management and brand application.

Methodology

Design system approach with iterative improvement

Key Decisions

• •Maintained core brand elements while evolving the visual language
• •Created a living style guide for future scalability
• •Prioritized visual of the brand to make it more engaging and interesting

Key Learnings

• •Design systems are crucial for recurring events
• •Visual consistency is key to brand recognition but also engagement of the audience. Users open our social media content more often since we unified the visual language.