Wrobocon 2025
Type
Website and branding
Year
2025
Client
Nice Project
Scope
Angular, Figma, Adobe Illustrator, Photoshop
Wrobocon 2025 is a 4th edition of the online conference. This years edidion required stylistic update and new identification that is a characteristic approach in wrobocon's events to distinguish eaditions by color and component updates
Context
Each year, Wrobocon requires a refreshed visual identity and improved UX based on lessons from past editions
The wesbite have evolved from a simple landing page into a more complex, brand driven product, but still needed clreared structure and stronger UX
Opportunity
For the 2025 edition , themed -Robot Unknown- the visual system was redesigned
The logo and core typography stayed unchanged to preserve brand recognition, while the overall look and interaction model were rebuilt to support this year'a theme
One key idea was the use of microlearnirn content as a design transition (used for gradually shifting colors from previous year's palette into the current one)
Delivery
Aconsistent brand identity across website, presentations, and social media
Aliving style guide for the team and contributors
Increased engagement through interactive content and visual storytelling (measured by google analytics)
Clearer content structure and improved user flow compared to previous years
Design System
A comprehensive style guide showcasing the visual language, components, and design principles used throughout the project.
Wrobocon 2025 Design System
Style Guide & Components
v4.0
2025
Typography
HEADINGS
WROBOCON 2025
Section Header
Subsection
BODY TEXT
Regular body text for main content
Large text for important information
Captions and metadata
LABELS
NAVIGATION LABELColor Palette
PRIMARY
SECONDARY
NEUTRAL
Components
BUTTONS
BADGES
FEATURE CARDS
Card Title
Card description text
Grid System
12-COLUMN GRID • MAX-WIDTH: 800px
BREAKPOINTS
SPACING