Alacer
Modern, minimal and warm. This is a work in progress rebranding project, for a small company making giganting investments in the building industry. Alacer is led by a married couple since early 2000s. They have a strong passion for design, acoustics and natural materials.
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- Role
- Lead Designer & Developer, freelance
- Client
- Alacer
- Scope
- Rebranding, responsive website, product landing page, design system
- Stack
- React, Tailwind, Figma, Adobe Illustrator, Photoshop
- When
- 2024
01Overview
Alacer needed to modernize their online presence to reflect their growth as a leading acoustic solutions provider. Their existing website didn't effectively communicate their technical expertise or showcase their product range. Architects and facility managers needed a clear way to understand Alacer's acoustic solutions, request quotes, and access technical specifications, but the existing site was outdated and difficult to navigate.
Team: A collaboration with Alacer's cofounders
02Approach
Client-centered design with technical expertise focus. Prioritized technical credibility over flashy design, created comprehensive product showcase sections, implemented clear contact and quote request flows, and built scalable content management system.
03Outcome
Technical B2B clients value clarity over creativity. Product showcases need both visual and technical information. Client training is crucial for long-term success. Scalable systems reduce future maintenance costs.